ECC/commands/marketing-campaign.md

description, allowed-tools

description

allowed-tools

Plan and execute a full marketing campaign. Accepts a product brief and returns positioning, landing page copy, email sequence, social posts, ad variants, video scripts, and a content calendar. Can also review existing copy for conversion quality. This is the slash-command entrypoint that delegates to the marketing-agent; prefer the marketing-campaign skill for the same end-to-end workflow in conversation.

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/marketing-campaign

Plan and execute a marketing campaign from brief to full content suite.

Usage

/marketing-campaign                          # Prompt for brief interactively
/marketing-campaign [product brief]          # Full campaign from inline brief
/marketing-campaign copy [type]              # Single deliverable only
/marketing-campaign review [file-or-brief]   # Copy audit for conversion and brand consistency

What It Does

1. Research — Profiles the target audience and maps competitors before writing anything
2. Positioning — Locks the campaign angle and tone profile first
3. Copy production — Generates the full content suite in the right order (landing page → emails → social → ads → video scripts → calendar)
4. Review — Gates all output through a conversion and brand consistency checklist

Modes

Full Campaign Mode

Provide a product brief containing:

• Product name and description
• Target audience (specific, not generic)
• Core problem the product solves
• Core benefit / outcome
• Tone guidance
• Channels required
• Launch goal or timeline

The agent returns all campaign deliverables in order, with a copy review summary at the end.

Single Deliverable Mode

/marketing-campaign copy landing-page
/marketing-campaign copy email-sequence
/marketing-campaign copy social-posts
/marketing-campaign copy ads
/marketing-campaign copy video-scripts

Requires positioning to be defined first. Run full mode or provide the angle before requesting a single deliverable.

Copy Review Mode

/marketing-campaign review path/to/copy.md
/marketing-campaign review "paste copy here"

Returns a structured audit against:

• 5-second clarity test (above-fold copy)
• CTA quality (specific, earned, one per piece)
• Brand tone consistency
• Claim specificity and supportability
• Platform-native fit
• Cross-channel consistency

Brief Template

Product: [name]
Description: [1-3 sentences on what it does]
Audience: [who, specifically]
Problem: [the specific pain the product solves]
Benefit: [the outcome the user gets]
Tone: [adjectives + what to avoid]
Channels: [landing page, email, LinkedIn, X, ads, video]
Goal: [launch, waitlist, signups, awareness — and timeline]

Output Location

When saving campaign assets, the convention is .claude/campaigns/{campaign-name}/:

.claude/campaigns/product-launch/
├── positioning.md
├── landing-page.md
├── email-sequence.md
├── social-posts.md
├── ad-copy.md
├── video-scripts.md
└── content-calendar.md

Confirm the save location before writing files.

Examples

/marketing-campaign Build a 7-day launch campaign for an AI career platform for UK university students.

/marketing-campaign copy landing-page

/marketing-campaign review .claude/campaigns/the-key/landing-page.md

Agent Delegation

This command invokes:

• marketing-agent — campaign planning and copy production
• brand-voice — voice capture when tone needs locking across multiple outputs
• content-engine — platform-native social content production
• crosspost — multi-platform distribution
• market-research — deep audience or competitive intelligence

Related Commands

• /plan — Strategic planning before a campaign
• /plan-prd — Product requirements document before briefing a campaign
• /code-review — Review code behind a landing page implementation

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Part of ECC