ECC/commands/marketing-campaign.md

---
description: Plan and execute a full marketing campaign. Accepts a product brief and returns positioning, landing page copy, email sequence, social posts, ad variants, video scripts, and a content calendar. Can also review existing copy for conversion quality. This is the slash-command entrypoint that delegates to the marketing-agent; prefer the marketing-campaign skill for the same end-to-end workflow in conversation.
allowed-tools: ["Read", "Grep", "Glob", "WebSearch", "WebFetch", "Write"]
---

# /marketing-campaign

Plan and execute a marketing campaign from brief to full content suite.

## Usage

```
/marketing-campaign                          # Prompt for brief interactively
/marketing-campaign [product brief]          # Full campaign from inline brief
/marketing-campaign copy [type]              # Single deliverable only
/marketing-campaign review [file-or-brief]   # Copy audit for conversion and brand consistency
```

## What It Does

1. **Research** — Profiles the target audience and maps competitors before writing anything
2. **Positioning** — Locks the campaign angle and tone profile first
3. **Copy production** — Generates the full content suite in the right order (landing page → emails → social → ads → video scripts → calendar)
4. **Review** — Gates all output through a conversion and brand consistency checklist

## Modes

### Full Campaign Mode

Provide a product brief containing:
- Product name and description
- Target audience (specific, not generic)
- Core problem the product solves
- Core benefit / outcome
- Tone guidance
- Channels required
- Launch goal or timeline

The agent returns all campaign deliverables in order, with a copy review summary at the end.

### Single Deliverable Mode

```
/marketing-campaign copy landing-page
/marketing-campaign copy email-sequence
/marketing-campaign copy social-posts
/marketing-campaign copy ads
/marketing-campaign copy video-scripts
```

Requires positioning to be defined first. Run full mode or provide the angle before requesting a single deliverable.

### Copy Review Mode

```
/marketing-campaign review path/to/copy.md
/marketing-campaign review "paste copy here"
```

Returns a structured audit against:
- 5-second clarity test (above-fold copy)
- CTA quality (specific, earned, one per piece)
- Brand tone consistency
- Claim specificity and supportability
- Platform-native fit
- Cross-channel consistency

## Brief Template

```markdown
Product: [name]
Description: [1-3 sentences on what it does]
Audience: [who, specifically]
Problem: [the specific pain the product solves]
Benefit: [the outcome the user gets]
Tone: [adjectives + what to avoid]
Channels: [landing page, email, LinkedIn, X, ads, video]
Goal: [launch, waitlist, signups, awareness — and timeline]
```

## Output Location

When saving campaign assets, the convention is `.claude/campaigns/{campaign-name}/`:

```
.claude/campaigns/product-launch/
├── positioning.md
├── landing-page.md
├── email-sequence.md
├── social-posts.md
├── ad-copy.md
├── video-scripts.md
└── content-calendar.md
```

Confirm the save location before writing files.

## Examples

```
/marketing-campaign Build a 7-day launch campaign for an AI career platform for UK university students.
```

```
/marketing-campaign copy landing-page
```

```
/marketing-campaign review .claude/campaigns/the-key/landing-page.md
```

## Agent Delegation

This command invokes:
- `marketing-agent` — campaign planning and copy production
- `brand-voice` — voice capture when tone needs locking across multiple outputs
- `content-engine` — platform-native social content production
- `crosspost` — multi-platform distribution
- `market-research` — deep audience or competitive intelligence

## Related Commands

- `/plan` — Strategic planning before a campaign
- `/plan-prd` — Product requirements document before briefing a campaign
- `/code-review` — Review code behind a landing page implementation

---

*Part of [ECC](https://github.com/affaan-m/ECC)*